How Are Tech Giants Making Use of PWA to Improve Their Business

Today every company is in a competitive stage and thus investing heavily in innovative web solutions and allowing users to engage in websites smoothly. Multiple brands have already embraced progressive web apps to improve their business and as the future. PWA is a technology that helps businesses build web applications that look and feel like native mobile apps. It have all the features and specifications the same as a native app.

PWA backed Web browsers like Opera and Chrome completely. Web browsers like Microsoft Edge, Firefox, and iOS are taking necessary advantage and making efforts to accept PWAs.

Benefits big brands are experiencing using PWA

Let’s check the benefit big brands are experiencing by use of progressive web applications.

• Increased user experience
• An experience resembling the native apps
• Optimized resource usage and reduction in expenses
• No updates and installation
• Offline mode
• Minimum data usage
• Improved performance
• Access app via device home screen
• No device storage

PWA are very well known for their consistency and adaptability across devices. It provides all the functions that are similar to native apps. Push notifications streamline offline operations and the list is endless with such features. There are many website benefits of PWAs and most common among all is easy access from all known web browsers. Like native apps which are available on Google Play and the App store, you can download the PWAs of these Tech Giants from the same platforms.

Use of resources and reduction in expenses

Cost-cutting! Who does not apply it!! Even the big brands consider it as a pivotal business operation. PWAs are single code based applications and all functionality work on base itself. Companies that provide progressive web app development services can use a single code base to develop a responsive and interactive website. One team manages and maintains the application and all it needs is one platform, design, and development which saves maintenance cost. What all you need!! A single platform and single development approach. This saves millions of bigger brands which they spend on native apps.

No installation or updates

PWA saves users from spending excess data and time on regular installments and updates. When the app is updated you don’t need permission from App store or Google play for the updating process. Brand loyalty is very important and when users realise apps launched by these companies are data-saving it generates positive behaviour and ideas.

Boost performance

Users prefer responsive apps which will save their time. PWA have faster and better loading time as compared to native apps. Loading time is very important for SEO. This shows your chances of reaching top rank on search engines is higher and it can reach many people if you are using PWAs. While swimming with sharks, it is really important to stay on top of search engines.

Offline mode

PWA uses cache memory and prior interaction with users to provide a better offline experience. Big brands want to reach a new audience and thus it is a great opportunity for them to present their products and services to the customer base and stay connected on the internet. Though the internet is very common for us, there are areas on the globe where people are not that privileged. Hence bigger brands can use PWAs to address the crowd and earn both reputation and profits in the long run.

List of the name of brands who are leveraging benefits of PWA

Before you contact the best company for app development service, understand the names and technology prior. Which big brands use PWAs? Understand the facts better.

Forbes

Forbes is a big brand name and who is unaware of it? The reputed media company started using progressive web apps with the intention of providing better mobile experience to millions of readers worldwide. It is a hit success story, but let’s learn the reason behind it. Forbes claims an increase in user engagement after they implemented PWA change. The loading time is low.

MakeMyTrip

We know this Indian corporate giant for providing outstanding travel experiences to its users. There are over 8 million website visitors per month and with PWA they are trying to provide better user experience worldwide.

Twitter

Along with PWA the social media giant launched TwitterLite. Twitter is trying to provide interactive experience to their clients. And using PWA they succeeded. Here are the few benefits experienced by twitter after implementing PWA.

• 75% of increase in the number of tweets
• 65% rise in pages per session
• 20% reduced bounce rate

Trivago

Do you know PWA of Trivago is spread in more than 30 countries and in more than 30 languages? Trivago experienced a positive shift in customer engagement after using progressive web apps in their business. Trivago have better search results and is visible better like never before.

Starbucks

Now you don’t have to stay online to check menus and place orders with the use of Starbucks PWA. The use of PWA and responsive interface improved the business productivity and performance of Starbucks.

How brands are using PWAs to connect with users?

The ease of access, cross browser compatibility and faster page load time help companies give higher-level user experience which leaves a good impression on the mind of customers and get them hooked.

• Rise in customer expectations

Users have very little tolerance level for brands who have poor digital experiences. Consumers can easily move on to another brand with plenty of choices available which provide overwhelming experience. Pinterest and Starbucks saw a noticeable increase in interaction metrics when they launched PWAs. Pinterest experienced 60% rise in mobile interaction and quick page load and on other hand Starbucks PWAs designed as a web-based order management is the new favorite of consumers over the native apps

• Native like appearance

PWA provides a consistent and adaptive interface over all the devices. It loads like a typical website but has many advanced native mobile app features which include ability to add one touch to device home screens, to operate offline and allow push notification

s. The website benefit it offers is like search engine discoverability, ability to be available from all modern web browsers. PWA can appear in the App store and Google Play along with native mobile apps.

• Decrease in expenses and resource use

PWA needs only one code to provide a website and mobile app-like experience across devices and browsers. This means it needs only one team, one software platform, one test approach, one digital product roadmap to plan, design, create and manage. PWA saves organizations money and delivers quicker new features and fixes bugs.

• Adaptive

Technology is changing at an incredible speed and innovative brands understand it very well. To avoid rapid cycles of strategy, design, and to build digital solutions, brands are implementing forward looking technologies. PWA are changing fundamentally and continuously to meet the new functionality and improvements. PWAs are built for transition and ensure that companies should avoid investing in one-off websites and mobile apps to meet evolving demands and technologies from the audience.

Progressive web app-The future of mobile applications

To experience a steady and consistent mobile app, the progressive apps are the best choice. PWA development companies likeGKMIToffer interactive user experience similar to a native app without any high development expense. Many big brands are experiencing the benefit of PWA and implementing this will increase your conversion and revenue figures.