10 Guidelines for the best SEO friendly website designing
The world is evolving at a fast pace and so are the people with technology. People are looking for perfect products and services with less effort. Nowadays people have turned to online platforms and look for what they need in their lives online. However, while searching people never go beyond the search engine’s first page and 75% of people come under this. Well that’s the harsh truth for business owners who fight to get visible and establish their presence. Therefore if you do not appear in top 10 Google SERP then your online existence is of no use. So here we have brought 10 SEO friendly design guide to help you improve your existence.
Here search engine optimization comes to your rescue. It helps make your website visible and get more genuine traffic for the website. 93% of user’s online experience and buying journey begins with a search engine and thus business needs to come up with more ways to remain on the first page. This is the reason companies need to improve ON-site and Off-site SEO to work magic. Now your question must be how to design a website with SEO .
The guidelines for SEO-friendly website design
- Optimize your content as per users search thoughts
Optimize your content as per search intent as you must be aware about the purpose of searching. People use certain keywords to search for as per their requirements. For example if the audience is looking for a chocolate recipe then they will search for “how to make chocolates at home” on the search bar. Search engines will sense the intent and show the result related to search query and will showcase the recipe instead of shops to buy. Thus if you make your website content search-oriented it proves helpful for both business and audience.
There are mainly four types of search intent and most businesses in all industries capitalize while doing content marketing for business websites.
- Informational
When a user is looking for information.
- Navigational
When a user is looking for a particular application or website like Facebook or Instagram.
- Commercial
When a user is looking for a product but has not finalised which one to buy eg type hair dryer or TV.
- Transactional
This is when a buyer is ready to buy a product and then searches for it. For example, if he wants a Philips hair dryer and Samsung TV.
- Attractive title tag and meta description is a must
When you enter your query in the search bar what does Google show you? It lists the top 10 websites on the first page with a short description and let us know what pages are all about. So these short descriptions are title tag and meta description. The title tag and meta description are mainly the center of attention and is based on what link to click on. If the description is not attractive you will not be tempted to click or visit that website.
Knowing that when you already use metas to find out the website content you will probably not ignore it. If you want to increase site traffic then you should consider metas and grab the attention of the audience to drive more traffic. Here we have explained a few points on how to create effective title tags.
- Google reflects only 50-60 characters title tag to its audience and thus you should keep your tag limit to 50-60 characters.
- Keyword optimization is very important but do not overstuff your tag with it.
- Keep search intent in mind while creating title tag
- Keep your title brief but descriptive
- Avoid using duplicate title tags to violate Google rules or guidelines.
Key points to keep in mind or follow for meta-description
- Limit your description to 155-160 characters. Google only shows limited content below the titleto increase website interest.
- Optimize keyword for better search query
- When creating your description always offer solutions targeting the problems.
- Give an attractive plot of a page and concise description to make it appealing.
- Make website more mobile friendly
According to Forbes, 2 billion people across the globe use mobile phones to access the internet. By 2025 this population will rise and it will be huge. Thus Google introduced mobile friendly websites or mobile-first indexing in 2019 to tell businesses what the market is looking for and switch to a more mobile friendly market approach. Based on several different factors Google will rank websites when a query enters the search bar and among all mobile friendliness is the primary factor. Google requires webmasters and businesses to create mobile versions along with desktop versions. Mobile friendliness being primary factor for ranking on SERP, google needs to skim every page of your website quickly and rank it on the top of the SERPs.
- Play with image game
Mostly people focus on SEO content and forget about On-site SEO and design also play a significant role in a business. It is very essential to realise that images play a vital role in generating organic traffic for the website. More than 72% of global users first search through images before buying a product. People enter in the search query and open images tab to buy a product and scan relatable products and credible businesses.
Google also has an option to visit the websites to view the full image or website when the picture is uploaded. Even if you are not on the top of the list you can be on top of the SERP through the Google images section. Here are the few things which you need to consider to upload and optimize images of your website.
- File format
You should know how important site speed is to bring you on the top list. Choosing the best file format is very necessary as it contributes to image size and speed. Using JPEG, WebP, PNG formats on different platforms help limit the size and speed of web pages.
- Image compression
Compressing images before uploading on Google plays a vital role because the more significant size the slower the speed. Use several free tools or hire a professional graphic designer to do the job.
- Alt-text
Adding concise, informative and relevant “Alt text” to your images help brower understand the image better. Make sure to use the right keyword without overusing.
- Improve page speed
Nobody has the patience to deal with or wait for an overloaded website nowadays. With so many available options at their fingertips, everyone swiftly switches to another site or alternative to get their desired product or services. Slow loading speed will make you lose potential clients and rankings.
Several tools and extensions help you lose site’s pace and loading speed and bugs slow them down. Tools like GT metrix and SemRush also recommend improvement strategies for flawless performance and help in site evaluation. Here are a few things which you need to keep in mind.
- Browser caching
- Decrease server response
- Remove unessential plugins
- Lower the redirects
- Minimize CSS and JavaScript files.
- Increase internal linking on website
Internal linking boosts the website ranking when used correctly. It helps Google understand the content better and sets an informational hierarchy for the website. Websites with information are co-related with each other. It proves very helpful to people and bots when they get further information from relevant leads. Optimize your blog and lear
n to interlink them with other blogs and service pages to distribute the traffic evenly. It is very important to follow strategies and trends of content marketing to keep your website updated when blogging.
- Work on page URL
Don’t overlook the website URL as they help understand what type of information the website bears. It makes the website more comprehensible for search engines as the users. These tips help make URLs more SEO-friendly.
- Keep URL short as possible
- Use target keywords in the URL and don’t over stuff
- Avoid using stop words and make URL clean
- Readable words work better and use them to improve Google ranking.
- Enhance user experience
Google keeps an eye on how users behave with your website. For example if the user clicks on your link and goes back without staying for a minute then google will take your website down on ranking. On other hand if a person clicks on your website and stays for a while then Google would consider it helpful and bring it up on SERPs. Working on user experience and your web design plays a crucial role. Here are the few things to consider.
- Improve page speed
- Sub-heading would work
- Make your content more appealing- use images, videos and visuals
- When you want your users to stay, pop-ups are big. This make people annoyed and even Google can penalize your website. So use them only when required or when the user stays more than a minute.
- White space is an attention seeker. Leave some space between paragraphs and from sides to make content more comprehensive.
- Make your website accessible.
- Work on backlinks
Apart from on-site SEO, content marketing and web design what is more essential is Backlinks and it is always a hero. Well SEO’s most challenging part is to get high-quality and niche related backlinks to your website. If you get referred to more websites then your site would be more trustworthy and authoritative for search engines. Well not all backlinks will get you rank high. Those given by reputable websites would work better, else lesser DA (domain authority) might even get you rank low. Even this can happen when you are focused on just getting backlinks and not on getting high quality ones. You can achieve it in the best way by implementing the strategies used by the competitors.
- Add a blog post on your website
Emotional and sales-centric websites seem boring and dull with very little information about the industry or customer needs. Blogs can fill websites with energetic content to fuel customer needs and interest.
Blog posts are a great strategy to improve website ranking. Having a blog is an enhancing factor.
Conclusion
To stay on the top page of google is quite a challenging task and it is very intense. These basic approaches are necessary to rank higher on SERPs and help reach an audience through search engines without any barrier.
It is very smart to focus on website design aligned with SEO and following SEO-friendly guidelines. Make your content aligned with search intent and play with images, title tag, meta description and URL. make your website more user-friendly and mobile friendly and improve its speed.
Improve your authority and add blogs and earn some backlinks. Also keep yourself updated with the latest trends and practices. This will help you generate more traffic on your company’s website. If you are ready to take your first step towards improving SEO on your website then consult our experts who can guide you a complete way and help you see how your site is doing and design strategies to attract more traffic.
