Top 7 Mobile App Development Trends Of 2024

Your phone has a minimum of 10 applications. In some cases, this number can go up to 50. As a business, if you do not leverage this, you may lose out on more than 90% of your consumers. Here’s a list of top mobile application trends in 2024 so that you can prepare for what will work.

More than 218 billion mobile applications were downloaded in the last year, which is predicted to have incremental growth. In fact, mobile applications are expected to generate over $935 billion in revenue in 2023.

Did you know how much timeshare of the total daily use of your smartphone is on mobile applications? More than 80%. Imagine the vast amount of business opportunities that exist where you can reach directly to your customer.

New trends always come in with the constantly evolving mobile app development industry. Before the next year begins, it is prudent to know what customers want.

Best Mobile App Development Trends in 2024

1. Machine Learning (ML) and Artificial Intelligence (AI)

Both AI and ML are technologies already in use for multiple mobile app development experiences. In 2024, their use will grow as it is showing constant growth. AI is used in shopping-related apps to suggest the best options, improve cross-selling, and even create a shopping list based on user behavior. ML is used in creating responsive mobile applications that have better performance. Some of the existing use cases are:

• Netflix recommends movies and TV shows to users based on their viewing history with the help of AI.
• Amazon shopping application uses AI to suggest products based on their purchase history.
• Spotify recommends music playlists to its users based on their listening habits.
• GoogleMaps predicts traffic conditions to suggest the best route to its users.

2. Internet of Things (IoT)

By 2028, the IoT market is expected to grow to $6.5 trillion. This growth suggests its impact on mobile app development services too. IoT refers to a network of connected physical devices that can exchange data and collect data over the internet. In order to be able to manage and control IoT devices remotely, mobile apps have been developed. IoT applications can be used to switch on the lights and lock doors remotely. With the growth of IoT, it is expected to impact the development of new mobile apps that can manage IoT devices. Some of the existing mobile applications using IoT are:

• Alexa app users can control their smart home devices with their voice.
• Philips Hue users can manage their smart light bulbs with their smartphones.
• Nest Learning Thermostat learns users’ heating and cooling preferences with AI and IoT and then automatically adjusts the thermostat.
• Ring Video Doorbell owners can communicate with visitors remotely.

3. On-Demand Applications

Imagine having to tap just a few times and get things delivered to you in real time. On-demand applications are on the rise since they address a consumer’s core issue and solve it in a stipulated time period. Between 2023 and 2028, the on-demand economy is expected to grow from $35 billion to $115 billion.

Some of the industries using on-demand applications include transportation, home services, food delivery, and product delivery. Some of the real-world applications of this mobile app development solution are:

• Uber is known globally for enabling services of taxi-on-demand for users.
• DoorDash can be used to order food from restaurants and get it delivered anywhere.
• Instacart can be used to order groceries from the supermarket to the door.
• Amazon started a same-day delivery feature in their existing application to entice consumers into buying.
• TaskRabbit enables its users to hire people to complete tasks like cleaning, moving, etc.

4. Augmented reality (AR) and virtual reality (VR)

The market size of AR and VR is expected to grow to $72.8 billion by 2028. In mobile app development services, both AR and VR are popular. AR can be used to overlay digital data in the real world, whereas VR can create a genuine world in the digital space. Both AR and VR enable one to create an interactive mobile app. Some of the industries currently using this technology are gaming, education, healthcare, etc. Some of the live mobile apps using AR/VR are:

• Pokémon Go used AR and created a game where people could catch Pokémon in the real world.
• IKEA Place allows people to see how their furniture would look at their home by virtually placing it there.
• Google Lens can identify objects present and provide digital data about them.
• Samsung Gear VR Cinema can be used to watch TV shows and movies in VR cinema.

5. Cross-platform development

The global market for cross-platform is predicted to grow sixfold to USD 364.54 billion by 2028. Cross-platform mobile app development means using a framework that allows one to build a mobile app that can work smoothly on both iOS and Android. These applications work best for businesses that have a wide range of customers who are active on both types of operating platforms. With these applications, developers can save money and time and reach wider audiences. Most of the mobile applications that we use today are cross-platform applications, as you can use them on any platform. Some of the regular applications that we use this are:

• WhatsApp is a go to chat platform which can be accessed on all kinds of devices including laptops.
• All social media platforms including Meta, Linkedin, Twitter (Now X), TikTok, etc. can be opened in the form of web and mobile apps (on both iOS and Android).
• There are many gaming applications like PubG, Subway Surfer, Ludo, etc. which are compatible with both operating systems.

6. Wearable App Integration

The market size for wearable technology is expected to reach US$ 170.91 billion by 2025. The current adoption of wearable technology is massive. Integrate that with your smartphones and get everything from messages to calls and even music on the tech. It is, therefore, one of the most important and top mobile app development trends for 2024.

This trend affects the mobile app development industry, as now the applications have to be compatible with all types of mobile devices. Either these wearable tech products come with an extra application that users require, or the application has in-built systems that aid the process of connection. In both ways, the development of mobile apps is impacted. Some examples of this are:

• Apple launched its watch with regular updates on its new features, wallet access, and interface.
• Google has a unified wearables platform that mixes Samsung’s Tizen software with its wearable system.
• Beacon wearables, like fitness trackers and smartwatches, provide users with real-time information about their bodies.

7. Growth Of Specific Mobile App Segments

There are multiple industries that have witnessed a significant increase in the number of mobile applications. Some of these segments are as follows:

Peer-to-peer mobile applications:

As per eMarketer, the worth of P2P mobile apps will reach $615 billion by the end of 2023. P2P apps work as they offer both convenience and comfort. Users can pay quickly, whereas vendors receive the payment, reducing friction. Some of the known apps are Apple Pay, Paypal, Google Pay, etc.

Super Apps

Gone are the days when a single app with a single purpose could rule. Many companies with multiple products are moving to a one-stop application that can handle multiple purposes. Super-apps are a known solution in Asia and are growing in other countries.

Gaming and Entertainment

These applications are becoming a trend. First, it was PokemonGo, and then PUBG that took the entire world and converted it into a small town of people playing together. Both mobile and entertainment applications are growing in size. Platforms like Amazon have an Amazon mini TV feature to promote the entertainment segment. Netflix has approximately 70% dynamic endorsers in the US and Canada.

Conclusion

Mobile app development technology is ever-changing. The trends that started in 2023 will continue to exist in the future but with more growth and innovation. Technology trends like artificial intelligence, machine learning, the Internet of Things, etc., will continue to transform the existing landscape of mobile applications. Both developers and companies should prepare applications that provide an excellent experience to users and get an edge over their rivals.

If you are also looking for a mobile application or have an existing one that needs an upgrade, you can hire top mobile app developers to do that work for you.

Who are we?

GKM IT is a leading IT outsourcing company that provides exceptional mobile app development services globally. We have worked for global companies and serviced them with multiple services, including web apps, UI/UX, DevOps, etc. For more information, drop us an email at [email protected] or fill out the form here.

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